During my contract with Harrods, I was responsible for assisting with the development of fresh, engaging social campaigns which aligned with the brand’s evolving guidelines. I joined at a pivotal moment, as the company was undergoing a major brand refresh and consolidating its social presence into a single, unified platform rather than operating multiple accounts. Key updates to the brand’s typography and overall social identity were being finalised, with Instagram serving as the first platform to establish and showcase this new direction. Featured below is a range of socials I produced cross-category from Food, to Menswear to key campaign moments such as Mother’s Day and Eid.