A collection of projects for the Katie Loxton Jewellery line. From concept to execution, I collaborated with the team to design assets across digital channels including email, organic social, and web. This involved coordinating visuals to maintain a consistent brand identity, while tailoring content to suit each platform’s audience and format. I worked closely with marketing and e-commerce teams to output relevant designs and optimised assets for engagement and conversion. From concept development to final delivery, I ensured that all creative outputs reflected the brand’s luxury aesthetic and storytelling vision, driving both visual coherence and measurable business impact.